Lincoln’s New Arena and Taxes
Early last week, the Lincoln Journal Star posted an article regarding a new arena for Lincoln and the new proposed taxes that will be used to pay for this arena (additional article). Lincoln has been crying out for a new arena for a long time because the Pershing Center is apparently too old. Honestly, I have no problems with the age of the Pershing Center and I think it is still a good venue. The age of the Pershing Center does show when you compare it to the Mid-America Center in Council Bluffs. The problem I do have with the Pershing Center is the events they get, or it may be better to say the lack of events. My first question regarding a new arena for Lincoln would be why Lincoln is not getting events at the Pershing Center in comparison to the Mid-America Center. Is the arena too old for bands to want to come to Lincoln or is something else preventing bands from coming to Lincoln? Granted, an arena can be used for much more than concerts but that is primarily what I go to arenas for, so that is what I am focusing on. The last concert I went to at the Pershing Center was Evanescence with Julian-K and Sick Puppies. At the time, Sick Puppies was not even popular enough for the average person to know who they were and Julian-K hadn’t even release a CD yet. I can understand the Pershing Center not selling out for this show but the floor was probably only about 30 people deep, which was just sad. The Evanescence show at the Mid-America Center was close to sold out. If a new arena is just going to be used for UNL sports and our concert scene is still going to be pitiful, I will feel like the University pulled a fast one over on the city and then kicked the taxes payers to the curb. So, what is the real reason for such a pitiful concert scene in Lincoln?
One of the biggest complaints about the new arena is paying the additional taxes. They proposed a 4% tax on hotels and rental cars and a 2% tax on restaurants and bars. I enjoy going out a few times a week, so paying an additional 2% at restaurants and bars is not something I am happy about, but I realize the city needs to pay for the arena somehow. Omaha and Grand Island already have similar taxes to pay for projects to boost entertainment in their cities. These kinds of taxes are not unheard of by any means. The amusing part, some people seem to think they should not have to pay for an arena they never plan to use. Sports, concerts, kid’s events, and “giant liquidation” sales… I am sorry your life is so boring you will never attend anything hosted at an arena. If you never plan to attend anything at the new proposed arena, you should at least look outside of the tiny box you live in. Most people in Lincoln probably do not have to worry much about the additional taxes on hotels and rental cars; unless your spouse kicks you out of the house and takes your car. The tax at restaurants and bars is likely going to hurt the staff more than anything. I assume people will likely cut back on their gratuity to make up the 2% difference. The bigger picture, events draw people to the city and those people spend money. This creates additional revenue from shopping, dining, drinking, and paying our city’s taxes. It is not required to attend an event at the arena to benefit from the addition to the city. Plus, when the city decides to build the “Museum of Boring and Whiney People”, the rest of us will be too busy enjoying the arena to complain about it.
Another compliant revolved around the idea that the people of Lincoln will travel to Omaha but the people of Omaha will not travel to Lincoln. There is probably a lot of truth to that statement, but last I checked Lincoln and Omaha were not the only place where people reside in the state of Nebraska. People will travel to see the events they want to see. I personally have traveled to Kansas City and Denver just to see a specific concert. I think I need to explain something at this point to those that do not keep up with concerts. Bands do multiple tours. Bands are interested in making money. The average person is not going to pay to see the same band, at the same venue, on the same tour, more than one time. In the last three years I can think at least four bands I have seen four times in this area. None of these bands played the same venue more than twice. If they did play a venue twice, it was because one instance was festival they were involved in. It is common for a band to cross the US multiple times and they will hit our area multiple times if we provide them a place to play and an audience to attend. The Qwest Center is a nice venue but it is expensive. I have only been to the Qwest Center twice and I have seen well over 50 shows. Personally, I do not even consider it a viable option for most concerts I am willing to attend. The Qwest Center hosts very big names with fairly expensive ticket prices. If I was a country music fan, the Qwest Center would be about my only option for seeing a show. I realize country music is big in Nebraska, but country music is not the only music people enjoy in Nebraska. So, the proposed arena is going to be competing with the Mid-America Center for the most part, which is not even in Nebraska. Why would we want to keep pushing events across the river?
Lincoln seems to want to keep its “big city with small town charm”, but does that mean we need to prevent all growth? Taxes are required and they are not going away. I would be interested in seeing the projected taxes if we opted to find a different location for the arena. I understand the appeal of the Hay Market but spending $350 million to move the railroad tracks seems like an unneeded expense when so many areas of Lincoln are growing. I assume that area seems like a good place for the city so they can opt to charge for parking versus free parking. I also assume the University wants the arena as close to home as possible. Everyone is entitled to their opinion and I am sure many people disagree with my opinion. I am just hopefully for a positive outcome and a new arena, especially if it draws better events to Lincoln.
